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PeriscopeIQ for Market Insights

PeriscopeIQ’s Market Insights Platform (PeriscopeMI) provides a comprehensive set of capabilities for market research, intelligence and actionable insights. It combines PeriscopeIQ’s deep online data collection and analysis capabilities with its staff’s thought leadership in statistical sciences and practical applications into a tailored solution.

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PeriscopeMI

Using PeriscopeIQ’s proprietary Strategic Map Modeling (SMM) methodology, each solution or project is tailored to meet its key strategic objectives which are discussed and defined in tailoring the solution. With multilingual capabilities of the platform and PeriscopeIQ’s long experience in working on projects in many countries, such projects can be regional, national or global in scope.

Examples of applications of PeriscopeMI include market research surveys, focus groups, IDIs, customer and market segmentation, key business driver analysis, product positioning, brand valuation and pricing research.

Features

Advanced market research platform
Unlimited scope and reach
Sophisticated analysis capabilities
Multilingual applications
Crosstab, correlation, regression, percentiles
Conjoint Analysis
Comparative, Gap and TURF analysis
Detailed exports for external analysis

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What Clients are Saying

“By utilizing the PeriscopeIQ online survey solution, the project took two weeks from start to finish. A paper-based method would have taken us quite a few months to complete, without the quality of data, response rate and strategic analysis PeriscopeIQ was able to provide. The solution was cost effective and helped us to quickly transform our relationships with our OEMs as well as significantly increase our customer satisfaction.”

Greg Mort
Manager
Ingersoll Rand

PeriscopeIQ Resources

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PeriscopeIQ Brochure

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PeriscopeIQ Overview Video

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Net Promotor Score (NPS): The Good and the Ugly