PeriscopeIQ for Market Insights

PeriscopeIQ’s Market Insights Platform (PeriscopeMI) provides a comprehensive set of capabilities for market research, intelligence and actionable insights.  It combines PeriscopeIQ’s deep online data collection and analysis capabilities with its staff’s thought leadership in statistical sciences and practical applications into a tailored solution.


Using PeriscopeIQ’s proprietary Strategic Map Modeling (SMM) methodology, each solution or project is tailored to meet its key strategic objectives which are discussed and defined in tailoring the solution. With multilingual capabilities of the platform and PeriscopeIQ’s long experience in working on projects in many countries, such projects can be regional, national or global in scope.

Examples of applications of PeriscopeMI include market research surveys, focus groups, IDIs, customer and market segmentation, key business driver analysis, product positioning, brand valuation and pricing research.


  • Advanced market research platform
  • Unlimited scope and reach
  • Sophisticated analysis capabilities
  • Multilingual applications
  • Crosstab, correlation, regression, percentiles
  • Conjoint Analysis
  • Comparative, Gap and TURF analysis
  • Detailed exports for external analysis

Data Sheet

What Clients are Saying

“By utilizing the PeriscopeIQ online survey solution, the project took two weeks from start to finish. A paper-based method would have taken us quite a few months to complete, without the quality of data, response rate and strategic analysis PeriscopeIQ was able to provide. The solution was cost effective and helped us to quickly transform our relationships with our OEMs as well as significantly increase our customer satisfaction.”

Greg Mort
Ingersoll Rand

PeriscopeIQ Resources

PeriscopeIQ CODA Overview Video


PeriscopeIQ Brochure


PeriscopeIQ Overview Video