PeriscopeBRAND
The PeriscopeIQ Brand Perceptions survey enables your organization to determine if customer perceptions align with company image and marketing efforts.
Features
- Assess impact of marketing and company messaging efforts
- Identify competitive advantages and gaps
- Track key brand funnel metrics such as awareness and consideration
- Measure the effectiveness of brand positioning
PeriscopePRICE
Determining an optimal price point is never easy, but the PeriscopeIQ team can provide detailed pricing guidance using price elasticity testing allowing your organization to maximize sales and profit.
Features
- Utilize the Van Westendorp price elasticity model
- Understand how different price points will be perceived
- Estimate demand based upon specific price points
PeriscopePROFILE
Whether you are entering a new market or simply looking to better understand existing markets, PeriscopePROFILE segments the target market into key behavioral and demographic driven groups.
Features
- Optimize marketing personalization to maximize marketing ROI
- Market sizing of target audience
- Media usage and behavior profiling for better targeting
Custom Market Research Studies
The PeriscopeIQ team can meet all your customer and market research needs. Our solutions consultants will capture your information needs and develop custom survey solutions to capture insights on your behalf.
Features
- Product go-to-market testing
- Market demand testing
- Advertising recall and message testing
- Website experience and evaluation
